A few years ago, Nancy Lublin discovered something obvious.
Nancy was the founder of Dosomething.org, the largest
teenage charity in the world.
In order to keep up with its members, Dosomething shifted their
communications from email to texting (yes, that’s obvious, but
that’s not what she discovered).
Monitoring the effectiveness of the texts, she realized that
even though the millions of texts they were sending were clearly
announcements, not personal notes, kids were texting back.
Texting is such a personal medium that it’s easy to see how
the natural thing to do with an incoming text sent with permission
is to write back.
Within days, Nancy was seeing that many of the return texts were
from kids in trouble. Kids who were being abused, or suffering with
mental issues. People who needed to be seen.
And so, Crisis Text
Line was born. Thousands of trained volunteers in the US
(741741), Canada (686868) and the UK (85258) fielding millions of
text messages from people who need to be seen and heard. Not just
It’s not an exaggeration to say that they’ve saved thousands
CTL is running a fundraiser, but
that’s not why I’m posting this today. I’m posting it because
someone you know might need the number.
Humans need to be seen and heard. And when we’re in crisis,
the privacy and speed of a text is magical.
741741. Use it wisely. Spread the word.
Source: Marketing Blogs
741741 — To be seen