A Walmart Employee’s Poem About Solidarity Has Made Him an Advertising Star

Consumers have said they’re fatigued–actually, plain sick and
tired–of doom and gloom forecasts and negative pandemic-related
news. What they want to hear now, particularly from marketers, are
“hopeful, comforting and supportive” messages. Walmart, taking that
sentiment and running with it, has launched a 60-second ad built
around an upbeat poem about community and solidarity. And…
Source: Marketing Blogs
A Walmart Employee’s Poem About Solidarity Has Made Him an
Advertising Star