Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test

The retail industry is struggling, but the upside is that
millennials and Gen Z still prefer to shop in stores–if those
stores offer unique and engaging shopping experiences. As brands
seek to continue evolving the in-store experience for their target
demographics–experts predict retail leaders will invest in better
consumer experiences in 2020–a new concept in…
Source: Marketing Blogs
Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test