Colonel Sanders, object of fantasies. Plus, Apple’s new ads: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of
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A Colonel Sanders dating game

If you’ve ever harbored secret fantasies about Colonel Sanders,
you’re in luck. KFC, agency Wieden & Kennedy and production
company Psyop teamed up to make a Colonel Sanders-themed dating
sim, a subgenre of video games about  dating or romance. It’s
called “I Love You Colonel Sanders,” and it stars a hot,
anime-inspired avatar of the KFC founder. 

You probably have questions. Ad Age’s Ann-Christine
Diaz
explains

“I Love You Colonel Sanders” gives you, the
player, a chance to win the heart of the company’s white-suited,
bolo-tied founder. The premise, according to KFC, is this: You are
a student at a culinary institution called University of Cooking
School: Academy for Learning. Colonel Sanders, it seems, will be a
fellow student…

This is real, it debuts on Steam on Sept. 24, and it’s totally
in line with KFC’s attempt to plug its mascot into pop culture

whenever possible
. May the actual, non-avatar version of
Colonel Harland Sanders (1890-1980) rest in peace.


The #AppleEvent

For those who missed yesterday’s product launch event, Apple
condensed all the news about the iPhone 11, Watch Series 5 and
other new offerings into a zany summary
video
that’s two minutes long. Forty-eight seconds in,
there’s a demonstration of the much-discussed “slofie,” the
term Apple wants us to use for slow-motion selfies. The voiceover
on that summary spot, funnily enough, sounds just like Apple VP of
Marketing Communications Tor Myhren, as As Age’s Ann-Christine
Diaz points out. (She’s asking about it.) Diaz compiled the
day’s
five best Apple promo videos
, while Ad Age’s Garett Sloane
has the
event’s top takeaways
, like the $4.99-per-month pricetag for
Apple’s new subscription video service, Apple TV Plus, which is
less than what its competitors charge. 


More companies are tapping women as CMOs

Ad Age’s E.J. Schultz
reports
on companies’ progress in hiring women for top
marketing jobs:

“Of the marketing leadership appointments made in
the first half of the year, 48 percent went to women, marking an
all-time high, according to a
new report from executive recruiting firm Russell Reynolds
Associates
, which has been tracking CMO moves for six
years.”

That’s welcome news for anyone still reeling from
the fact that Forbes just released a
list
of 100 innovative leaders that had only one woman on
it. 

Just briefly: 
CBD scrutiny:
The Federal Trade Commission sent letters of
warning to three companies that sell CBD creams, gummies and other
products, The Wall Street Journal
reports
. “The letters warned that it is illegal to advertise
a product that can prevent or cure a disease without reliable
scientific evidence to support such claims.”

Demystification: Salesforce is
running a new global brand campaign to explain what, exactly, it
does, George P. Slefo
reports
in Ad Age. The tagline is, “We bring companies and
customers together.” 

Carriage wars: “ESPN alerted ‘Monday Night
Football’ viewers that it and its Disney siblings could go dark in
homes serviced by DirecTV and AT&T U-Verse,” Ad Age’s Anthony
Crupi
writes
.

What we’re reading: The Cut’s
portrait of the complicated quasi-friendship
between infamous
Instagrammer Caroline Calloway and her one-time ghostwriter Natalie
Beach is quite a read. This is Beach’s side of the story, with
lessons about mismatched expectations, 20-something life and the
weirdness of Instagram fame.

Video of the day: Jack Ma just
retired from China’s Alibaba Group, the online shopping giant he
founded 20 years ago, stepping down as executive chairman. To mark
the occasion, the quirky executive dressed up as a
rocker—complete with studded leather jacket and Mohawk—and sang
in a stadium full of Alibaba employees. (Ma is known for
elaborate performances and costumes as company events.) Watch
him croon
 “You Raise Me Up” with Alibaba CEO Daniel Zhang,
who is taking over his title. 

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Source: FS – _Marketing
Colonel Sanders, object of fantasies. Plus, Apple’s new ads: Wednesday Wake-Up Call