Discord Pivots to Chat, Downplays Gaming

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Discord Pivots to Chat, Downplays Gaming

Discord is working on repositioning itself as a chat platform,
rather than a gaming messaging platform.

As millions of people have been sheltering in place, working
from home and relying on communication tools to keep in touch, chat
and video conferencing apps have become all the rage. While Discord
started out as a messaging platform for gamers, it would appear it
is growing far beyond that and moving into the general
communication space.

In a blog post, CEO Jason Citron said the company has spent the
last year finding out what mattered most to its users. Based on
that information, it quickly became apparent that many individuals
were using Discord to be part of an online community, engage in
meaningful conversation and have a place to belong.

“You came to us and said Discord was this place. And for
millions of you, it already felt like a home,” writes
Citron.

“Today, many of you use Discord for day-to-day communication.
You’re sharing thoughts about books, music, and art, creating
servers to just be yourself and share moments with friends. Since
we launched in 2015, Discord has grown to more than 100 million
monthly active users. You spend 4 billion minutes in conversation
daily across 6.7 million active servers. On a weekly basis,
that’s 26 billion server conversation minutes across 13.5 million
active servers.”

Citron then goes on to highlight the changes Discord is making
to keep up with the way people are using it. These changes include
improving the branding to focus on chat, making Discord “hostile
to hate” and improving the onboarding experience.

It’s a safe bet that Discord will probably continue to grow
and benefit from this move, especially as digital communication is
more important than ever.


Discord Pivots to Chat, Downplays Gaming

Matt
Milano

Source: FS – _Marketing
Discord Pivots to Chat, Downplays Gaming