As PR shop Edelman continues to sharpen its creative chops, it’s
hiring decorated creative Judy John known as a driving force behind
Always’ #LikeAGirl campaign as its first global chief creative
John comes from Leo Burnett, where she served as chief creative
officer for North America and CEO for the agency in Canada. She
will lead Edelman’s team of more than 600 creatives and planners
globally. The new role is effective April 29.
In recent years, Edelman has evolved from its roots in public
relations to bulk up its creative, paid media and consulting
expertise. The firm’s president and CEO Richard Edelman calls it
“earned creative,” or campaigns that don’t require paid support to
gain momentum (though paid media could be used to augment that
momentum). The work is also designed to be something people like to
share with their social media networks and can move “at the pace of
news,” he says, meaning the creative can take many forms and react
to things happening in real time.
Source: FS – Advertising Blogs !
Edelman taps Judy John as its first global chief creative officer