If you own a website and you haven’t heard about
web accessibility or the ADA act, this article is for you.
It’s been 3 years since a bind internet user won the
first federal ADA title II web accessibility lawsuit, and 2
years since the Department of Justice
made a statement confirming that ADA requires online businesses
to be accessible to consumers with disabilities, but web
accessibility is still slowly entering public consciousness.
ADA title III compliance lawsuits are rising, and
headline-grabbing web accessibility cases, like the
2019 Supreme Court ruling against Dominoâ€™s Pizza, have helped
draw website ownersâ€™ attention to the issue. Disability activists
have grown tired of waiting for websites to become accessible out
of a desire to serve all users, and begun using â€œlawfare;â€
finding non-accessible websites and sending lawyer demand letters
cost an average of $20,000 to settle out of court.
Websites that arenâ€™t accessible are finally becoming
Thanks to the slow but increasing awareness of web
accessibility, consumers with disabilities today can choose where
to spend their money and their time. They donâ€™t need to struggle
through a non-accessible site just to buy a pair of shoes or read
the news; instead, they can click off and choose your competitor
who has invested in making their site accessible.
All of that comes on top of the threat of a costly lawsuit. As a
result, website owners are waking up to the fact that they have no
choice but to make their websites accessible to all users, both
able-bodied and disabled.
Website owners are stuck between a rock and a hard place.
However, the challenge often seems far too great to be overcome.
Making your website accessible means:
- Ensuring that it is compatible with screen readers used by
blind internet users;
- Making it fully keyboard-navigable for anyone who canâ€™t use a
- Simplifying the language for users with cognitive
- Stopping animations for people with photo-sensitive
- Adjusting UX issues such as the font, text size, spacing,
color, and contrast ratios.
Making all these changes requires you to adapt the website
source code, but few website owners have the expertise to do that.
They have no choice but to hire an expensive accessibility service
provider, but the costs are often far too high.
Website owners are stuck in a situation where they canâ€™t
afford to comply with website accessibility legislation, but also
canâ€™t afford not to comply.
Free accessibility plugins promise a way
And then free accessibility plugins come on to the scene. They
promise to fix all your web accessibility issues in one go â€” all
you need to do is to install the plugin onto your website, and it
will do the rest.
Sounds great, itâ€™s both free and it works right? Well,
Most website owners see this as the answer to their prayers and,
understandably enough, take their promises at face value.
Unfortunately, most free accessibility plugins donâ€™t follow
through on all their claims.
â€¦but leave website owners stranded
As the saying goes, you get what you pay for. Free accessibility
plugins succeed in addressing some accessibility issues, but they
donâ€™t go far enough. As a result, website owners are left
believing that theyâ€™ve opened up their site to users with
disabilities â€” until a lawyer demand letter arrives at their
door, and plugins wonâ€™t save you.
Free accessibility plugins mostly generate a design overlay
which sits on top of the existing site and adjusts the
user interface to make it more user-friendly for visitors with
disabilities. These overlays are generally work to:
- Change the color and contrast ratio of the text
- Adjust text sizing and spacing
- Enlarge the cursor
- Expand clickable fields
These all sit on the Front end only, and donâ€™t make your
website truly accessible. Some also succeed in changing fonts to
one that is more readable and improving text alignment, but
thatâ€™s as far as it goes. These adaptations do help users with
low vision or fully-able users who are browsing the internet in
poor lighting, but they donâ€™t add up to full website
One of the biggest issues is that no free plugin supports the
screen readers that blind users rely on to browse the internet.
They donâ€™t provide role building, or alt tags for images, or make
it possible to navigate forms and popups with a screen reader.
There is one plugin which claims to support screen readers, but
this is not the full truth; it actually provides its own screen
reader built on proprietary software, which doesnâ€™t work with the
NVDA and Jaws-based screen readers that are used by the majority of
the blind community.
Thereâ€™s no free plugin that enables full keyboard-only
navigation, which is crucial for meeting web accessibility
requirements. There are so many reasons why someone might be unable
to use a mouse, including having motor disease, arthritis, a broken
arm, amputations, muscle weakness, or even just a broken mouse, but
plugins that donâ€™t support keyboard navigability block them all
out. Some plugins do allow the user to shift focus with the
keyboard, but none of them do so consistently through forms,
popups, drop-down menus, etc. When you consider the fact that most
web accessibility lawsuits come from blind users and users with
motor disabilities, free plugins donâ€™t do much to protect
Finally, these plugins also fail to stop animations, which can
trigger seizures in people with photo-sensitive epilepsy, and do
nothing to simplify confusing texts and website layouts that form a
barrier against people with cognitive disabilities.
Free accessibility plugins are not the solution
As website owners increasingly realize the importance of
accessible websites, theyâ€™re turning to free accessibility
plugins that promise to solve everything.
Unfortunately, as many website owners are starting to discover,
relying on free accessibility plugins leaves you open to lawsuits
from disappointed users who are still blocked out of your
The solution is simple, treat web accessibility as an integral
part of your website and invest into a proper solution. Just like
you would get a strong CDN or a hosting provider, so should your
website be truly accessible.
Source: Marketing Blogs
Free Web Accessibility tools won’t Protect you from ADA