Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

Group Nine, the media organization that specializes in digital
video, will acquire PopSugar, the digital lifestyle brand, the
company announced today. It’s unclear whether there will be layoffs
as a result of the merger. Group Nine already includes brands
NowThis (news), The Dodo (animals), Thrillist (food and travel) and
Seeker (tech). PopSugar will be its…
Source: Marketing Blogs
Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property