How Google’s Nofollow Changes Will Impact Your Link Building Strategy

iStock-1002179114

15 years ago, Google introduced the “nofollow” link
attribute to help tackle unreliable links from user-generated
content and comment spam. However, it quickly evolved to become
Google’s recommended method for flagging sponsored or
advertising-related links. Recently, the search giant has
introduced some changes with regard to how publishers should mark
nofollow links, bringing in additional attributes that will help
Google understand the nature of those links. But, is this relevant
to you? Should you be using any of these attributes? While answers
are still unclear, here’s a few things that you should keep in
mind when optimizing your nofollow links in 2020 and beyond.

Source: FS – _Marketing
How Google’s Nofollow Changes Will Impact Your Link Building Strategy