A brand is more than just your business logo and name – it is
one of your most valuable assets and embodies the values of your
There are many brands in each niche and new ones are being added
each day. In fact, studies show that Americans are exposed to
almost 4,000 – 10,000 ads a day – that’s a lot of brands
vying for the attention of your target audience.
The right branding can help you distinguish your business so
your prospects choose you from the competition – but that takes
It’s important to invest in a solid brand-building process so
you can highlight your business for your current and prospective
customers. Here’s how you can get started:
Research The Competition
Assess the market potential before you enter the market and
learn more about your competitors.
Browse social media such as Facebook, Twitter, Instagram,
YouTube, and even Reddit to find reviews on products that are
similar to yours. Analyze what your prospects are saying about your
competition to find gaps in the market.
Don’t forget to critically evaluate how buyers interact with
your competition to help you figure out what you can do better.
These activities should give you a fair idea about:
- Who your top competitors are?
- Which customers can you sell to the easiest?
- How does your target market talk about others in your
Create Your Value Proposition And Brand Persona
You can’t offer everything to everyone, so take some time to
think about your unique value proposition. This will help you focus
on what you can do better than the competition – i.e. your
company’s competitive edge.
Is your company professional, charming, bold, brave and
fearless? Or is it quirkier, chill and trendy as a business? The
answer is your brand persona.
This helps you determine the kind of attitudes, personality
traits and values your brand exhibits and the kind of buyers it
Choose Your Brand Name And Colors
If you want to future-proof your brand, consider a name and
colors that can work across several industries and niches.
Colors can have a significant impact on how your brand is
perceived – in fact; color recognition can help increase brand
recognition by up to 80%.
That’s why color psychology is a whole subject that studies
how colors evoke certain emotions in people. You can use different
hues and shades to guide your customers’ perceptions about your
A branding agency NYC can
determine the right colors, while also creating a brilliant logo
design and brand messaging.
Get A Simple Yet Unique Logo Design
Logos first come to a consumer’s mind when they think about
your brand, so make them count.
Many well-known brands, including Twitter, McDonald’s,
Wendy’s, Starbucks etc. are prime examples of how a great logo
helps with their brand perception and recall.
Logo design is easier when you have a designer who understands
your brand’s needs – so find a suitable partner who can help
create the perfect logo for you.
Research shows that businesses that have a bad reputation and
poor branding often pay 10% higher salaries to their staff – so
building a brand can help you save money on several counts.
While it may be difficult, it’s not impossible to build a
powerful brand as long as you plan, execute, research and put your
focus on creating something that your audience will love.
With the help of a branding agency in NYC, you don’t have to
sweat the creative facets of the process. Instead, you can
concentrate on the more pressing aspects of business, like costs,
revenues and growth – and leave the branding to the pros.
Source: Marketing Blogs
How To Build A New Brand Successfully