How to Use Instagram Stories Effectively for Your Business

How to Use Instagram Stories Effectively for Your Business

Instagram Stories are one of the most addictive features of this
social media platform. They are little 15 second commercials that,
if used correctly, can yield benefits that no other Instagram
marketing strategy
can.

In fact, Stories have become so popular among brands that every
third most-viewed Story on
Instagram
is posted from a business account. Creating a
strategy for Stories is not just important at this stage; it is
indispensable.

Stories are the most personal and interactive feature of
Instagram. You can utilize them to improve your brand’s ad recall
and influence the purchase intent of potential customers.
Leveraging them the right way can help viewers connect with your
brand’s story in real-time.

Instagram Stories have opened the possibility of utilizing
convenient and easily consumable content formats that were
not possible to use with regular posts.

You can now post a plethora of content that will only last for
24 hours. This means that you can post content on Stories without
the commitment of having it on your feed for long.

Let’s take a look at how you can effectively use Instagram
Stories to grow your business.

1. Feature Stories on Highlights and your website

Who doesn’t hate to see the content they put their time and
effort into deleted after 24 hours?

It is true that a lot of content posted on Stories is only
relevant for that day, but there are many Stories that you may want
to save for other followers to see.

You can do this in two ways:

Add the Story to Highlights

Instagram provides a handy feature called Story Highlights. This
is a great option for those who want to keep their Stories on their
accounts longer.

You should visit the Story controls in the privacy and security
settings, and turn on the “Save To Archive” option. This will
save all of your future Stories in archives and enable you to
feature them as Highlights.

Just click on the “+” button below your profile picture and
add any old Story that you want to Highlights. You can be creative
and make various Highlights folders to segregate different types of
Stories.

Here’s an example:

How to add story in Instagram for Instagram stories

Image Source: Instagram

Feature Stories on your website

Before Instagram launched the Highlights feature, EmbedSocial
discovered a similar function to help you save important Stories
and feature them on your website. Many brands still use this
feature to engage users and build trust.

There are various formats to showcase your Instagram Stories on
your website. You can add a Stories Gallery or run an Inline
Slideshow on your site. You get access to multiple customization
options.

Website Instagram Story for Instagram stories
Showcase Instagram Story in your website for Instagram stories

Image Source: EmbedSocial

2. Be a storyteller

Instagram Stories are called “Stories” for a reason. You
should keep in mind that the content you post on Stories should not
be overly promotional. It should be original and should have the
ability to trigger emotions.

It is recorded that 1 out of every 5 organic Stories
receives a direct message, and that is an excellent ratio.

Telling original stories can
help you connect with your audience on a deeper level. You can use
Instagram Stories to build strong relationships with your
followers. You can build trust and drive purchase intent with
content that helps viewers form personal connections with your
brand’s story.

You shouldn’t be afraid of exposing your quirks because they
are what make you unique, and that’s what people want to see.
They are likely to consider you as more authentic if you show them
both sides of the coin.

Instragram Stories sample for Instagram stories

Image Source:
Instagram

3. Interact and engage with users

One of the best parts about Stories, as we discussed, is their
ability to increase
user engagement
. You can not only track the number of likes,
comments, and shares, but also get actionable insights about your
followers’ preferences and opinions.

There are many features like polls and reaction bars that can
help you record responses and gather insights about user behavior
in real-time. You can ask any question in Instagram Stories and
create more Stories based on the answers you get to boost
engagement.

Instagram Story Data for Instagram stories

Engage in your audience for Instagram stories

Image Source: Curalate

This is one of the best ways to keep users engaged and collect
actionable insights. These insights can help you understand which
types of content are working well with your audience.

4. Use Stories data for your marketing strategy

The data collected through Stories can help strategize your next
marketing moves. You can identify more about your audience’s
preferences and interests.

You can use these insights to
optimize your marketing strategy for social media
and other
marketing channels like emails, blog posts, and paid ads.

You can determine the kind of content that your followers engage
with the most. Then, include those content formats and topics in
your overall marketing strategy to get a positive growth curve.

Instagram Story Data for Instagram stories

Image Source: Out
of the 925

Focusing on omnichannel
marketing
can help you showcase that your teams are
well-connected. The more integrated and user-centric strategies you
use, the better it will be for your brand.

5. Improve your influencer marketing database

Influencer
marketing
is a booming industry with a majority of businesses
relying on this tactic. It is also estimated to become a

$5-$10 billion
industry by the end of 2020.

Instagram Stories are one of the prime ways influencers use to
communicate with their audiences. You can utilize their strong
relationships to promote your brand and get their followers to
purchase from you.

However, you need to regularly update your influencer marketing
database to make the most out of your influencer campaigns. You
should remove influencers who didn’t drive any significant
results in the past and add new ones who show good potential.

The first part seems easy, but the second one looks like a lot
of work, doesn’t it?

The good part is that you can get help from influencer marketing
agencies to identify authentic and reliable influencers in
your niche
. They can help you find influencers who are directly
relevant to your business and have the potential to increase your
social media marketing ROI.

Use this influencer
agency database
of more than 700 agencies to connect with
influencers who can help you generate revenue with their Stories.
You can filter results by country and city to find more suitable
influencers.

6. Run cross-brand collaboration campaigns

Collaborating with another brand may come at a price, but it can
prove to be one of your most successful social media marketing
moves.

You should find a brand from the same niche as yours, but not a
direct competitor. Call them up or visit them to discuss the
possibility of a beneficial collaboration on Instagram Stories.

One way is to take over their Instagram Stories and
showcase your brand, your office, and your day-to-day
activities.

HopperHq’s team was working remotely from Thailand for some
time and saw a great collaboration opportunity. They featured a
series of Stories about “A Day in the Life of a Remote Team” on
Quuu’s profile.

At the same time, Quuu’s team prepared a series of video tips
about how to stay productive while working remotely, which Hopper
Hq posted as their Instagram Stories.

Both brands benefitted from the collaboration.

Instagram Takeover for Instagram stories

Image Source:
HopperHq

This can be a two-way effort for brands to increase their reach
and showcase their business to an entirely new audience.

You can also do an Instagram takeover with an influencer in your
niche by asking them to showcase a day at your office in their
Stories. They can also post about their experiences of using your
products or services.

You should ensure that you ask them to tag your Instagram
account in their Stories and use your branded hashtags. This will
help you get more reach and generate more engagement.

Wrapping up

The social media market is saturated, but 15-second Stories
offer brands and marketers immense possibilities to explore.

Many people spend hours looking at Instagram Stories, one after
another without even realizing how long it has been.

You should use this addictive feature to your advantage to stay
on top of your audience’s Instagram
feed
. This will help you increase your brand’s mindshare
through engaging Stories and generate
more revenue
on Instagram.

Guest author: Shane Barker is a digital marketing
consultant who specializes in influencer marketing, content
marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He
has consulted with Fortune 500 companies, influencers with digital
products, and a number of A-List celebrities. Find Shane
on FacebookTwitterYouTubeInstagram,
and Linkedin

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Use Instagram Stories Effectively for Your Business
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How to Use Instagram Stories Effectively for Your Business