Interview with Jim Sterne

Jim Sterne is the Founder of Marketing Analytics Summit (formerly
eMetrics Summit), Director Emeritus of the Digital Analytics
Association, author of 12 books, a talented speaker, and an overall
great person and specialist. During this talk Jim covered the
following themes: – Analyst’s skills – Power of communication –
Thoughts about the present and future of marketing analytics
Source: Marketing Blogs
Interview with Jim Sterne