It’s All About the Feels When Reaching Gen Z

PALM SPRINGS, Calif.–Marketers suggest following feelings when it
comes to capturing–and holding–the attention of Gen Z consumers
in a crowded content space. Harley Block, senior vice president of
brand partnerships at Viacom Digital Studios, said the next
generation has enormous purchasing power of $44 billion per year.
They significantly influence family purchases. Every day, Gen…
Source: Marketing Blogs
It’s All About the Feels When Reaching Gen Z