Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

Excited smiling woman at laptop image.

Excited smiling woman at laptop image. How can B2B brands benefit from using LinkedIn Live, and
what are some examples of businesses rocking their LinkedIn Live
marketing? LinkedIn* has seen its live-streaming LinkedIn Live
feature being used by more major firms all the time, and we’ll
take a look at five top B2B brands that are rocking their LinkedIn
Live game. The sky’s the limit when it comes to how B2B brands can
use LinkedIn Live. Here are 12 to get you started:

  • Interviewing a Member of Your C-Suite
  • Answering Frequently-Asked Questions
  • Streaming a Keynote or Session
  • Highlighting Special Events
  • Streaming “Ask Me Anything” Episodes
  • Introducing Various Team Members
  • Deep-Dive Interviews
  • Showcasing Behind The Scenes Workplace Culture
  • Unveiling New Innovations
  • Launching Episodic Content
  • Announcing Major Brand News Live
  • Sharing Tips and Tactics

Now let’s dig in and see how major B2B brands are using LinkedIn
Live. 1 — JPMorgan Chase’s Advancing Black Pathways JPMorgan Chase JPMorgan Chase chose
LinkedIn Live for its new virtual six-part series “Advancing
Black Pathways Career Readiness
,” featuring a variety of
topics focusing on career development, reinventing careers in the
new virtual environment, and how recent graduates can best move
into the workforce. JPMorgan Chase released its first video in the
series on June 23, and will launch each new video via LinkedIn Live
on its LinkedIn page every other Tuesday. The series comes on the
heels of its previous “Show Me Your Walk HBCU
Edition
,” which the firm hosted to celebrate the graduations
of some 30,000 students, featuring comedian Kevin Hart streamed
live on LinkedIn Live and the firm’s Twitter, Facebook, and
YouTube channels. “We’re committed to equipping the next generation
of black talent with the tools and insights they’ll need to build
lasting and rewarding careers both as entrepreneurs and in
Corporate America,” Brian Lamb, JPMorgan
Chase’s global head of diversity and inclusion noted. “In
addition, we’re being intentional about increasing access to
well-paying careers, and intend to grow our network of black talent
through the Advancing Black Pathways Career Readiness Series,” Lamb
also noted about the new LinkedIn Live series. At TopRank Marketing
we’ve also recently examined how B2B brands can take a stand, in
B2B
Brands Take a Stand: 5 Examples of Going Beyond Words to
Action
,” and “Marketers: We
Can Do Better Than Words with Action
.” Visit JPMorgan Chase’s
LinkedIn page
. 2 — CompTIA CompTIA Computing Technology Industry
Association (CompTIA) has used LinkIn Live to good effect on its
LinkedIn
page
in furthering its cause of advancing the global IT
industry, including recent live initiatives centered around
Apple’s recent WWDC conference and looks at various emerging
technologies and industry certifications. CompTIA’s senior
director of global social media Kelly Stone shared
some of the helpful LinkedIn Live insights the organization has
learned through its streaming efforts, in a recent
interview with PRNEWS
senior content manager Sophie Maerowitz.
“Don’t sleep on this tool,” Stone noted. “We were blown
away — while we were live the engagement was 95 percent,” she
added about the organization’s LinkedIn Live efforts which began
in March. Visit CompTIA’s LinkedIn
page
. 3 — Microsoft Microsoft LinkedIn parent firm
Microsoft has certainly used LinkedIn Live to powerful effect, live
streaming several keynotes presented by its CEO Satya Nadella, including its
Build development conference and its
partner conference INSPIRE
. During the global health crisis
Microsoft has also used LinkedIn Live to stream a wide variety of
insightful discussions, including a June 30 stream featuring
Nadella and others examining how the firm is helping people get
needed skills in the changing economy. “LinkedIn Live is the
fastest-growing content type on our platform, driving 7x more
reactions and 24x more comments than regular video,” Kylee Lessard, LinkedIn
associate product marketing manager for LinkedIn Pages and Elevate
noted recently in an informative look at “12
Ideas for Your Next Virtual Event on LinkedIn
.” Visit
Microsoft’s
LinkedIn page
. 4 — NASA NASA Going beyond both the B2B realm
and the Earth’s atmosphere, NASA has harnessed the power of
LinkedIn Live for
live streaming coverage of the 228th spacewalk
by astronauts
Chris Cassidy and Robert Behnken on the international space
station. NASA has also used LinkedIn Live to explore science and
technology in the time of the coronavirus, and to reveal
details about its Mars Perseverance rover
. Visit NASA’s LinkedIn page.
5 — SAP #SAPPHIRENOW Converge SAP SAP* has effectively used a variety
of LinkedIn Live broadcasts surrounding its #SAPPHIRENOW Converge,
Reimagined, and other events, revealing details on an array of new
initiatives at the firm, including a look at
how to lead your organization through economic recovery and beyond
with SAP CEO Christian Klein and SAP CMO Alicia Tillman
.
“SAPPHIRE NOW Reimagined will be more accessible to all
customers, partners, and stakeholders in the SAP ecosystem, and we
look forward to providing everyone with an amazing end-to-end
experience like never before,†Tillman noted. “With this
year’s purely digital event, we want people to bring their
curiosity and commitment to innovate together so we can unleash
opportunities in this unprecedented business environment,†she
added. Visit SAP’s
LinkedIn page
. Add New Energy To Your B2B Marketing Using
LinkedIn Live
via GIPHY
Your own marketing initiatives can benefit with
newfound LinkedIn Live energy from the examples we’ve seen here
from JPMorgan Chase, CompTIA, Microsoft, NASA, and SAP, and as more
B2B firms make the move to incorporate LinkedIn Live into their
efforts, we hope you’ve found these helpful. For more on how B2B
brands are using LinkedIn, be sure to check out the following six
articles we’ve written on the subject:

* LinkedIn and SAP are TopRank Marketing clients.

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