Marketing Salaries: The Guide to What You’ll Make Where

marketing salaries 2019

Data is an essential component of any
digital marketing strategy
—have you made data a part of your
career-planning toolkit? 

For our 2019 Inbound Marketing Job & Salary Guide, Conductor
analyzed data from four major job sites to better understand the
current market for SEOs and content marketers. No matter how you
slice it, the results are clear—the demand for digital marketers
is increasing, and marketing salaries are more competitive than
ever. 

Our guide breaks down these trends, revealing key insights by
salary and job title, and identifying the skills you’ll need for
a range of roles. With the right approach, you can use this
information to grow
your career
, whether you’re new to the field, angling for a
promotion, or on the hunt for a new job. You’re already applying
data-backed insights to your digital marketing campaigns; it’s
time to apply the same thought process to your career. 

How much can I make in marketing? 

Our guide provides salary ranges for both SEO and content
marketing roles, broken down by seniority and region. If you’re
engaged in salary negotiations or thinking about your career
trajectory over the long term, these figures can help you maintain
realistic expectations, without selling yourself short. When
you’re using these numbers to build a case, remember to keep them
in context—marketing salaries vary by region, and two people with
the same job title can have vastly different
responsibilities—don’t assume you’re owed a certain amount
just because it falls within the overall salary range for your
role. 

With a little research of your own, you can put our salary
numbers into perspective (and make them work for you). Keep in
mind: 

  • Job descriptions are not standardized. An SEO
    manager at one company may have an entirely different role than an
    SEO manager elsewhere—one might be managing marketing campaigns,
    while the other might be managing a team of people. Or, two SEO
    managers with the exact same role may have different levels of
    experience. Job responsibilities and work experience both factor
    into salary, and you should keep them in mind as you formulate any
    salary ask. 
  • Job titles vary by company. As a content
    marketer, you may be called a content specialist, a content
    strategist, a content creator, a content manager, or something else
    entirely. You may not see your title reflected in our guide, but
    that doesn’t mean our data won’t be useful. Spend a bit of time
    on LinkedIn identifying the skills employed by people in certain
    roles, and you’ll be able to figure out where you fit in relation
    to them. You may be between two roles, or you may have a role
    that’s nearly identical to someone with an entirely different
    title.
  • Region matters. An SEO in San Francisco will
    likely be making more than an SEO in a smaller city, even if they
    have the exact same responsibilities and experience. Cost of
    living, competition, and industry are all factors that can be
    affected by where you’re located.

inbound marketing salary rangesIs marketing a
high paying career?

It can be, but you should still be realistic about your salary
goals. If your research reveals that your target salary doesn’t
represent a reasonable next step, don’t ask for the bump all at
once — it will likely work against you. Instead, start thinking
longer term. 

Put together a plan that will help you reach that salary goal,
and include concrete steps that will help you get there, like
acquiring a new skill or taking on additional responsibilities. And
don’t forget, a salary only represents part of your compensation
package. Benefits, equity, and bonuses are all part of the picture.
If you’re having trouble building a case for a certain annual
salary, you may want to ask for a few extra vacation days, or
something else that might be of value to you. 

Once you settle on a reasonable ask, you’ll still need to make
a case for yourself. Couple the insights you’ve gleaned from your
research with examples of the impact you’ve made in your role,
your relevant past experience, and
the skills you bring to the team

How can I use skills data to grow my career? 

You’re never owed a certain title, role, or salary by virtue
of your tenure at a particular company—you’ll need to
demonstrate continued growth, particularly in an ever-changing
industry like digital marketing. In addition to our salary
research, the Salary Guide identifies the skills most commonly
associated with a range of digital marketing roles. 

Supplement this with your own research, digging into the
LinkedIn pages and professional bios of your peers or the people
whose careers you’d like to emulate. Once you’ve determined
which skills are most relevant to your personal goals, look for
opportunities for development. Make the case for your company to

invest in a training or conference
by highlighting the skills
you’ll bring back to the business—and providing evidence that
they’ll give your business a competitive edge and real value in
return.

marketing job skillsMaking the case for a new
salary 

Ideally, any negotiation will be the culmination of an ongoing
conversation about your career development and the impact you’re
having at the office, a conversation that’s taking place in
one-on-ones and evaluations throughout the year. The information in
our guide can help steer these conversations, helping you identify
skills you’d like to cultivate, and benchmarks you’d like to
reach. 

Whether or not you’re having periodic check-ins, be sure your
salary ask includes information from our guide and relevant
insights from your research. With data to back you up, you’ll be
able to approach negotiations from a place of confidence. This can
have a huge impact on the tenor of the proceeding, making it feel
less like a battle of wills and more like a conversation between
well-informed parties.

If you make a strong, evidence-based case for a number and
it’s shot down, you may want to re-evaluate
your position at your company
. You don’t need to make a move,
but it’s worth considering if your value at the company doesn’t
align with your value on the market. 

What cities have the highest marketing salaries?

Our guide breaks down salary data by city, pinpointing the best
places in the US for SEO, Content Marketing, and PPC jobs. Still,
just because a city is “the best,” doesn’t mean it’s the
best for you. 

Cities with the highest marketing salaries

Companies in high-demand areas may need to offer higher salaries
to remain competitive, but those salaries may not go as far—in
many cases, these high-demand areas also have higher costs of
living. Marketing salaries may be lower in smaller cities, but your
dollar may go farther, and you may find that there are fewer people
competing for each open role.

If you do decide to pursue a new role, don’t feel like you
have to be a 100% match for the job description. You may bring
something unexpected to the position, and the company may be open
to hiring someone who will grow into the job over time. 

The biggest takeaway from our research? Demand for digital
marketers is higher than ever, and marketing salaries are rising as
a result. 

If you’re an SEO or content marketer looking to take advantage of
this opportunity to grow your career,
download our indispensable Inbound Marketing Job & Salary Guide
now
.

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Marketing Salaries: The Guide to What You’ll Make Where