Are you a marketing professional interested in developing your
leadership presence, becoming a sought-after speaker, building a
quality network, getting promoted, and multiplying your salary? We
have great news – it is possible to obtain this overwhelming
number of achievements in just a year through the Marketo
This is a career accelerator that takes you outside your comfort
zone and provides you with the resources to excel. Our Marketo
Champion Program is a close-knit community of ambitious marketers
that are given opportunities to speak at the top industry events,
build their personal brand, host podcasts and webinars, join a
committee, participate in forums, and much more.
Every year we select 40 talented marketers to join this career
development program and become Champions. The deadline to
apply for the Marketo
Champion Program 2020 is in less than a month, on December 6th,
2019. The only prerequisite for the program applicants is to have
Marketo Certified Expert credential prior to submitting the
Let’s hear from our veteran Champions! Meet Chelsea
Kiko, a senior marketing ops manager for Hileman Group, who has
excelled in her career, made close friends, and built her personal
Q. How did the Marketo Champion Program help accelerate your career
A. It provided me with excellent resources and visibility in the
field – I was able to establish myself as a credible expert in
the field. I was working as an events and digital coordinator for
an enterprise when I applied for the Marketo Champion Program.
Joining the program opened up career opportunities and allowed me
to grow – I’m currently leading a team of Marketo experts at an
agency and have three direct reports. My salary has also increased
2.5x times ever since I became a Champion.
Becoming a Champion made me feel more confident aiming for
higher roles because of all the experience and credentials that
I’ve gained. It also increased my demand on the market –
recruiters are always seeking out Marketo Champions. I receive over
ten messages monthly from recruiters nowadays.
I have gained more trust from my clients, been recruited for my
past two roles without applying, and I am seen as a thought leader
in the space before I’m even 30 years old.
Q. What was the program’s impact on your personal brand?
A. Ever since becoming a Marketo Champion, my personal brand has
grown tremendously: I was promoted on the Marketo social channels
and got a chance to speak on the Adobe Summit – my face was
plastered on big posters everywhere! Many people in the industry
now recognize me. I have spoken at multiple Marketo User Group
(MUG) events and partner webinars, and I even flew to New York to
shoot video series.
Q. Did you benefit from the Champion community?
A. The people are definitely the most precious part of the
program. I’d trade all the career development, salary growth, and
speaking opportunities for the incredible friendships that I
gained. A lot of Champions become close friends that support each
other. One of the Champions, who is passionate and experienced
about photography, organized a photo shoot for my family last
month. How amazing is this?
We are all connected on social media, members in the same cities
get drinks together, we have a group Slack channel where we share
professional development opportunities, and we all meet in person
in Las Vegas during the Adobe Summit.
My current role actually came from another Champion who was
moving on to pursue the next opportunity. Their manager wanted to
particularly hire another Champion and I was a good fit.
Q. What would you say to someone considering to become a Champion?
A. People are nervous to apply because they
think it’s not attainable, but don’t let that stop you – I
thought I was never going to be here, and here I am enjoying this
wild ride. Even if you don’t get accepted into the program the
first time, try again next year.
This program will definitely open up new job opportunities or
you can leverage it to get promoted at your current workplace.
You’ll have valuable credentials, event speaker experience, a
track record of thought leadership – all of these can be used to
negotiate a raise. When you are a Champion, you are not only
promoting your personal brand but also obtaining high visibility
for your company, which makes you even more valuable to your
Q. How would you describe the Champion community in one word?
A. Together. We are in it together in every way
possible. We are all in this crazy job that nobody understands, but
we’re in it together. Thank you, Marketo and my fellow Champions
for this incredible opportunity. It’s always something I value
If you are inspired by Chelsea’s story and want to speed up
your career growth, apply to the Marketo
Champion Program. You will be glad you did.
Source: Marketing Blogs
Marketo Champion Chelsea Kiko Made Friends While Accelerating Her Career