Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2019

In today’s
Experience Economy
, marketing and sales teams are collaborating
more closely than ever to ensure they can provide the most rich and
engaging interactions with buyers at every touchpoint. Oracle has
been working tirelessly to provide our customers with innovative
solutions to succeed in this new era, and after being evaluated
among a group of 15 vendors, we are very honored to say that Oracle
has once again been named a ‘Leader’ in Gartner’s
Magic Quadrant for CRM Lead Management 2019
.

Creating a connected experience across all areas of a business –
in real time – is no longer a wish within the B2B market, and given
our exposure to B2C experiences as consumers, has now become an
expectation from all buyers. Innovation in marketing and sales
solutions and strategies are happening at breakneck speed and
organizations of all sizes are transforming how they do business to
engage buyers with relevant information in key moments of interest
– or risk losing market share and revenue to competitors.
Oracle’s deeply connected CX Marketing
and CX
Sales
solutions are aggressively advancing our current
offerings to help marketing and sales teams to create these
micro-moments that matter with:

  • Deeper insights and analytics from customer data across the
    customer journey;
  • More native tools and integrations to support an Account Based
    Marketing (ABM) strategy;
  • Marketer friendly editors and faster native integrations with
    CRMs (and other platforms);
  • AI that provides next best actions for sales along with
    optimized individual send times for marketing;
  • And scalability that can truly handle the vast data necessary
    to support a connected experience with
    Oracle Eloqua
    as the central orchestration engine.

Without the right data pulled from the most relevant real-time
customer interactions, delivering a timely connected experience
across the customer lifecycle is just not possible. Oracle makes
that possible for marketers today.

We are very excited about Gartner’s recognition of Oracle as a
‘Leader’ for CRM Lead Management. We feel that our continued
performance in this report shows our strong commitment to
innovation in the marketing industry, and a continual drive to
execute on our vision in the fast-paced, ever-changing world of
marketing,
sales and customer experience
(CX) technologies. 

Want to learn more?

Download Gartner’s
Magic Quadrant for CRM Lead Management 2019
. You can
also contact
us
 to learn more about how the Oracle CX Suite of products can
help you reach your sales and revenue goals with engaging,
connected customer experiences.

 

Note: This graphic was published by Gartner, Inc. as part of
a larger research document and should be evaluated in the context
of the entire document. The Gartner document is available upon
request from Oracle.

Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the highest
ratings or other designation. Gartner research publications consist
of the opinions of Gartner’s research organization and should not
be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a
particular purpose.

Gartner, Magic Quadrant for CRM Lead Management23 September
2019 , Ilona Hansen, Julian Poulter, Noah Elkin, Christy
Ferguson

 

Source: FS – Marketing 3
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2019