P&G Is Making Sure No One Sees Its Ads Too Often

At the National Retail Federation’s annual conference in New York,
Procter & Gamble reinforced the axiom that sometimes more is
less, and less is more. During a featured session, Monica Turner,
P&G’s svp of sales for North America, said technology is
changing consumer expectations and how the company operates,
including how brands connect with consumers–even…
Source: Marketing Blogs
P&G Is Making Sure No One Sees Its Ads Too Often