Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty

When clothing rental company Rent the Runway first came on the
scene in 2009, there were few brands like it on the market. And
because of the company’s pioneering approach to fashion, CEO and
founder Jennifer Hyman said, it’s had to figure out a whole new
logistical system to go along with it. As you…
Source: Marketing Blogs
Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty