Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

Some brands have to create dramatic advertising or packaging to
make up for the incredibly bland true stories behind them. But not
Smirnoff, whose vodka began as the hand-picked favorite of czars
and then (to avoid the czars’ bullet-riddled fate) was spirited
away on a decades-long, byzantine path to eventual global success.
That history of…
Source: Marketing Blogs
Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign