The Self-Reliant Entrepreneur Reading: September 11

The
Self-Reliant Entrepreneur Reading: September 11
written by
John
Jantsch
read more at Duct Tape Marketing

Marketing Podcast
with John Jantsch on The Self-Reliant Entrepreneur – September
11

Each week this month, I’ll be doing a reading from my upcoming
book, The
Self-Reliant Entrepreneur
, due out in October 2019. The
book is structured as 366 daily meditations for entrepreneurs, with
readings from famous Transcendentalist authors and commentary from
me on how it all relates to the entrepreneurial journey.

Today’s Reading: Solving Impact

The continuity of life is never broken; the river flows
onward and is lost to our sight, but under its new horizon it
carries the same waters which it gathered under ours, and its
unseen valleys are made glad by the offerings which are borne down
to them from the past,—flowers, perchance, the germs of which its
own waves had planted on the banks of Time.

John Greenleaf Whittier – The Prose Works of John Greenleaf
Whittier, Volume 2 (1866)

What problems are you solving? That’s the essential question
in life and it certainly applies to business. It’s not that you
should set your entrepreneurial journey in search of problems, the
fun is in creating opportunities, making new stuff, building
amazing relationships, but in the end, doing even these things
solves someone else’s problems. Intentionally or
unintentionally.

“. . . and its unseen valleys are made glad by the
offerings which are borne down to them from the past . . .

The measure of your true impact, and hence the jolt you may need
to keep at it, resides in your relationship to the problems you
ultimately solve for others. This is as true in your role as a
brother, friend, spouse, as it is in your role as a founder,
manager, worker bee.

Problem solving seems a bit negative until you start to use it
as a way to understand those you serve and interact with from their
point of view. Think about it – being a good listener is solving
someone’s problem, showing up when needed, having a frank
conversation, celebrating a win, all problem solving.

Today, try this idea out as a filter for how you think about
what you do, how you interact and maybe even the products or
services you might provide.

Final Thoughts

Problem-solving is what we do all day long, whether it’s on
purpose or not. And certainly understanding, as a business owner,
that people don’t buy our products or services; they buy the
problem that we solve. In a lot of cases, they don’t even really
care how we do it.

So I think it’s important that you understand that. It
doesn’t mean that you’re constantly on the negative, thinking,
“Oh boy, I’ve got to solve a problem.”

Think about it this way: Being a good friend to someone during
the day is solving that person’s problem. You may not look at it
that way, it might not seem that grand, you may not enter into it
with that intention, but if you start to think about interactions
like that in terms of the value that you bring? That turns a
negative into a positive.

I leave you with today’s challenge question: In a single
sentence, what is the greatest problem you currently plan to
solve?

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Source: FS – Marketing 3
The Self-Reliant Entrepreneur Reading: September 11