I used to ask, “If you stole Steven Spielberg’s address
book, would it help you get a movie made?”
The point was that even if you had the phone numbers and names,
calling them up and saying you’d stolen them wasn’t worth very
much. The data has no value without trust and connection.
Now, twenty years later, all the address books have been stolen.
Everyone has all the data. Identifying the right people (or
spamming everyone) is easy and cheap.
Which makes the point even more urgent than ever: Without trust
and connection, access to data is worthless.
Source: Marketing Blogs
The stolen address book