How to Prevent Social Media Marketing Fails
A variety of mistakes can cause a social media crisis. You like
or respond to a post you shouldn’t have. You tweet a personal
message from your business account. Issues like this can cause
problems. But, they are not impossible to fix.
Disastrous events happen. S****t, malicious, or racist comments
posted by an individual or company occur. They can damage an
organization’s or prominent figure’s reputation for years. This
is a powerful mistake that can cost millions in revenue.
So, based on this fact, here’s how to avoid disasters through
these preventative steps.
Good Cloud Storage
storage offers reliability and stability with a large capacity
for backing up files. It also provides you the opportunity to
manage large projects with several teams. You can give access to
folders, documents, and spreadsheets no matter their location. This
allows selected team members to see or make changes. Everyone can
see it as it happens.
Document sharing allows for more than one person to review and
edit a document before publishing. You can avoid catastrophes
through several sets of eyes previewing information. Trust us on
Social Media Monitoring
Research shows that 96% of dissatisfied customers don’t
complain to the company. They post their negative experiences on
other social media platforms. Sites like Facebook, Instagram,
Twitter, or other websites are where people vent.
Not using listening tools is a miscalculation. They notify you
to alerts about negative reviews or comments. This allows you to
address the problem before it
escalates into a wildfire. Wildfires are hard to put out!
Two common outreach mistakes are
misusing email and invitation wording. Email is a popular way
to make contact. It’s more personal but can get generic. Avoid
copy and pasting messages that do not sound personalized aside from
the greeting. Make sure you keep it short and to the point, and do
not send it to personal email addresses.
Avoid the whole message where it seems you’re asking a favor.
When asking for contributions outside your team, make it sound like
an opportunity they can’t pass up. You’re offering an amazing
opening. They get to participate in an event or contribute to your
blog. Who would pass that up?
Not Doing Your Research
Whether you are looking for an influencer, or they are seeking
you out, it’s essential to make sure your
relationship is compatible. Do you share the same belief system
and communicate in the same way?
No matter the face of the company or brand, you need to make
sure you’re on the same page. Miscommunication leads to missteps
that affect your business or product for years. Get past the
“Yes” man who wants your money. Talk to someone who cuts to the
chase and is real about who they are or what they offer.
Disaster? What Disaster?
You can avoid problems before they start through proper
management. No one wants to lose revenue or face. With the extent
social media affects all businesses out there, you’re best to
take care with these preventative measures.
Source: Marketing Blogs
Top 4 Ways to Avoid Disaster as an Influencer