What It Is Going To Take To Run A Successful Link Building And Social Media Campaign

Link building is the lifeblood of digital marketing as search
engine rankings are impacted by every link that is built. The
coveted position of being ranked on the first page of Google can
result in huge influxes of traffic, leads, and these converting
into sales. Social media promotion is a large part of expanding the
reach of certain articles that incorporate company or blog links.
The engagement of those on social media to a specific article or
content piece can also impact SEO. The following are things that
are needed in order to run a successful link building and social
media campaign.

Accurate Keyword Analysis

Targeting the wrong keywords can lead to massive losses as far
as profits go and a low ROI for the marketing department. With this
being said at times it is not wise to only target the most
competitive of terms. For example a small company with large
competitors might want to target keywords that have less backlinks
associated with them. This can be a good start while the company
slowly moves up the rankings for keywords that have thousands of
backlinks when it comes to their competitors. With all of the tools
available to assist with this, an accurate keyword analysis should
be quite basic for the experience digital marketing
professional.

An Outreach Team With Good Negotiation Skills

Outreach does not always mean email outreach as social media
outreach can be extremely effective as well. There is a chance that
a company is looking for an influencer to partner with for an
upcoming campaign. Engaging with this influencer before asking them
to be a part of the campaign not only is the best way to outreach
to an influencer but it can also lead to the asking price
plummeting. Link building done through guest posting is going to
take a bit more tact as most companies are not going to want to
purchase guest posts due to Google’s harsh warning on the
practice. Offering things like free content for a few articles in
exchange for a link to be included can be done but these would be
less than ethical in the mind of some marketers. Influencers that
are popular or create great content are often linked back to at a
high rate so keep this in mind when putting together the marketing
campaign.

Content Creators With Various Expertise At Marketing
Agencies

Aaron Gray from the NO BS
Agency
notes that “Individuals such as content creators with
a vast amount of knowledge in various areas can be invaluable as
they can create content for any campaign with their expertise.”
Readers know when a writer is inexperienced on a specific subject
and oftentimes do not want to waste their time reading something
written by someone with a Wikipedia degree on the subject. Being
able to take on various campaigns allows for agencies to take on
more clients and develop more relationships. These relationships
can be leveraged for multiple clients making work on future
campaigns much easier as well. Running a digital marketing campaign
for a personal injury attorney is going to be far easier if it has
been done by the agency before as they have established connections
already.

A Good Editorial Calendar

A good editorial calendar on the company blog can lead to those
in the industry linking back to a piece of content whether it is a
podcast, video, or article. Aligning these posts with the social
media team is imperative to maximize their reach and possibly
generate more backlinks. Mistakes like publishing the most engaging
post on a Friday afternoon can drastically change the amount of
traffic that the post receives. People tend to consume content
during the workday during breaks or simply while browsing on their
phone. Finding out when the most traffic visits the company blog is
important so that the highest quality articles can showcase
knowledge of the company to all readers.

Social media, content marketing, and link building are all
interconnected so running these campaigns individually will not
yield the best results. If you have a small business with little
idea of how to market digitally there are plenty of reputable
agencies that can help with nearly every business niche!

The post
What It Is Going To Take To Run A Successful Link Building And
Social Media Campaign
appeared first on Social Media Explorer.

Source: Marketing Blogs
What It Is Going To Take To Run A Successful Link Building And Social Media Campaign