What marketers can learn from previous economic downturns

Back in March, as the coronavirus pandemic began to wreak havoc
on our lives, our economy and our industry, Bradley Johnson,
Ad Age’s director of data analytics, presciently noted the
parallels between the challenges that brands and the ad community
faced
after 9/11 and today

Ad Age knows something about tough times: We published our

first issue
less than 90 days after the stock market crash of
1929. One thing we’ve seen again and again: Remarkable innovation
occurs in the worst of times.

All this has happened before

In the depths of the 2007-2009 Great Recession, Johnson dug into
Ad Age’s archives to analyze the issue of innovation during three
of the roughest economic periods in American history: the Great
Depression and recessions of the early ’70s and early ’80s. The
result was a 2008 Ad Age white paper: “Downtime Opportunity:
Marketing and Media Innovation in the Great Depression and Great
Recessions
.â€

Source: FS – Advertising Blogs !
What marketers can learn from previous economic
downturns