Why Hilton Is Emphasizing the Benefits of Membership

With a loyalty program that will soon reach 100 million guests,
Hilton Worldwide is doubling down on its message to customers,
asking them to skip the middleman and book their stays directly
with hotels. Online travel agencies (OTAs) like Expedia and
Hotels.com make up a sizable portion of the booking industry, and
often have more…
Source: Marketing Blogs
Why Hilton Is Emphasizing the Benefits of Membership